Cars.com Releases New Auto Show Mobile App

Cars.com has introduced an all-new mobile app to help car shoppers navigate auto shows with the help of its experts. The app provides users with breaking news on new car introductions, must-see vehicles along with up-close vehicle photos and videos for the major 2012-2013 auto shows.

  "Our new auto show app gives car shoppers instant breaking news on new car launches as well as photos and videos from this year's auto shows," said Patrick Olsen, Cars.com's editor-in-chief. "Instead of waiting to research what they've seen at the show once they get home, car shoppers can read expert insights while they walk the auto show floor, and make sure they don't miss any must-see cars."
PR Newswire via Sacbee

Cars.com Releases New Auto Show Mobile App

Cars.com has introduced an all-new mobile app to help car shoppers navigate auto shows with the help of its experts. The app provides users with breaking news on new car introductions, must-see vehicles along with up-close vehicle photos and videos for the major 2012-2013 auto shows.

  "Our new auto show app gives car shoppers instant breaking news on new car launches as well as photos and videos from this year's auto shows," said Patrick Olsen, Cars.com's editor-in-chief. "Instead of waiting to research what they've seen at the show once they get home, car shoppers can read expert insights while they walk the auto show floor, and make sure they don't miss any must-see cars."
PR Newswire via Sacbee

Apple Reclaims Top Spot In U.S. Smartphone Sales

According to data from Kantar Worldpanel, the iOS operating system from Apple has reclaimed the lead in the U.S. smartphone sales race. In the 12 weeks ending on October 28, iOS claimed 48.1% of U.S. smartphone sales, compared with 46.7% share for the Android operating system from Google.

  Apple's U.S. success is not duplicated in Europe, where Android grabs a 73.9% share in Germany and an 81.7% share in Spain. Kantar notes that Windows Phone from Microsoft Corp. on Lumia handsets from Nokia Corp. nabs 11.7% of the smartphone market in Italy.

  Of U.S. iPhone 5 sales, 62% are owners of earlier iPhone models who are upgrading, 13% are switching from Android phones, and 6% are switching from BlackBerry phones from Research In Motion Ltd.
Daily Finance
Apple Insider

47% of National Brands Plan Increase in Local Marketing

From ClickZ

Ninety-one percent of national brands expect to invest more or the same amount in local marketing heading into 2013, according to a new survey by local marketing firm Balihoo.

Of those surveyed, 47.3 percent of brands said they plan to invest more in local marketing for 2013 than they did in 2012. According to Balihoo numbers, much of that investment will go into mobile local marketing.

Over 34 percent of surveyed participants expect to use mobile as a major local marketing tactic in 2013. That number represents a slight increase from last year when only 32 percent of those surveyed said that mobile was a main tactic for their local marketing agenda.

While mobile tactics are expected to be up next year, local search registration and local website investment is expected to go down in 2013. Balihoo's research says that local search registration tactics usage will become less of a factor by almost 3 percent next year. While local website tactics will see a steep decline from 46 percent usage to about only 16 percent.

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