Friday, December 30, 2011

How Will You Measure Your Life? HBR From July 2010

Editor’s Note: When the members of the class of 2010 entered business school, the economy was strong and their post-graduation ambitions could be limitless. Just a few weeks later, the economy went into a tailspin. They’ve spent the past two years recalibrating their worldview and their definition of success.

The students seem highly aware of how the world has changed (as the sampling of views in this article shows). In the spring, Harvard Business School’s graduating class asked HBS professor Clay Christensen to address them—but not on how to apply his principles and thinking to their post-HBS careers. The students wanted to know how to apply them to their personal lives. He shared with them a set of guidelines that have helped him find meaning in his own life. Though Christensen’s thinking comes from his deep religious faith, we believe that these are strategies anyone can use. And so we asked him to share them with the readers of HBR. To learn more about Christensen’s work, visit his HBR Author Page.

Before I published The Innovator’s Dilemma, I got a call from Andrew Grove, then the chairman of Intel. He had read one of my early papers about disruptive technology, and he asked if I could talk to his direct reports and explain my research and what it implied for Intel. Excited, I flew to Silicon Valley and showed up at the appointed time, only to have Grove say, “Look, stuff has happened. We have only 10 minutes for you. Tell us what your model of disruption means for Intel.” I said that I couldn’t—that I needed a full 30 minutes to explain the model, because only with it as context would any comments about Intel make sense. Ten minutes into my explanation, Grove interrupted: “Look, I’ve got your model. Just tell us what it means for Intel.”

I insisted that I needed 10 more minutes to describe how the process of disruption had worked its way through a very different industry, steel, so that he and his team could understand how disruption worked. I told the story of how Nucor and other steel minimills had begun by attacking the lowest end of the market—steel reinforcing bars, or rebar—and later moved up toward the high end, undercutting the traditional steel mills.

When I finished the minimill story, Grove said, “OK, I get it. What it means for Intel is...,” and then went on to articulate what would become the company’s strategy for going to the bottom of the market to launch the Celeron processor.

I’ve thought about that a million times since. If I had been suckered into telling Andy Grove what he should think about the microprocessor business, I’d have been killed. But instead of telling him what to think, I taught him how to think—and then he reached what I felt was the correct decision on his own.

That experience had a profound influence on me. When people ask what I think they should do, I rarely answer their question directly. Instead, I run the question aloud through one of my models. I’ll describe how the process in the model worked its way through an industry quite different from their own. And then, more often than not, they’ll say, “OK, I get it.” And they’ll answer their own question more insightfully than I could have.

My class at HBS is structured to help my students understand what good management theory is and how it is built. To that backbone I attach different models or theories that help students think about the various dimensions of a general manager’s job in stimulating innovation and growth. In each session we look at one company through the lenses of those theories—using them to explain how the company got into its situation and to examine what managerial actions will yield the needed results.

On the last day of class, I ask my students to turn those theoretical lenses on themselves, to find cogent answers to three questions: First, how can I be sure that I’ll be happy in my career? Second, how can I be sure that my relationships with my spouse and my family become an enduring source of happiness? Third, how can I be sure I’ll stay out of jail? Though the last question sounds lighthearted, it’s not. Two of the 32 people in my Rhodes scholar class spent time in jail. Jeff Skilling of Enron fame was a classmate of mine at HBS. These were good guys—but something in their lives sent them off in the wrong direction.

The Class of 2010

As the students discuss the answers to these questions, I open my own life to them as a case study of sorts, to illustrate how they can use the theories from our course to guide their life decisions.

If you like this I'd also reccomend reading: Mastering the Art of Living Well - http://blogs.hbr.org/haque/2011/12/mastering_the_art_of_living_me.html

Posted via email from Local Andy

Wednesday, December 28, 2011

Siemer Summit Video: Digital Convergence Across Global Media

This panel took place during lunchtime at the 2011 Siemer Silicon Beach Summit. Panelists included: Shawn Colo, Co-Founder and EVP, Corporate Development, Demand Media; Michael Jones, Former CEO, MySpace; David Krantz, President and CEO, AT&T Interactive; Michael Paull, EVP Global Digital Business, Sony Music; Michael Smith, SVP, Corporate Development, AOL; and Andy Vogel, SVP, Tribune Company. The panel was moderated by T. Hale Boggs, Partner, Manatt, Phelps & Phillips, LLP.

 

Panel: Digital Convergence Across Global Media from Vanessa VanderZanden on Vimeo.

Posted via email from Local Andy

Thursday, December 22, 2011

Tablets in 2012: Channeling a Creative Revolution

Comments
Want to help lead tablet advertising grow in 2012?
IAB members, email Luke@iab.net to find out how you can join the IAB Tablet Committee.

The IAB Mobile Marketing Center of Excellence held our second tablet event in the IAB Ad Lab last week. A breakfast session focused on the theme of creativity, this event included some intriguing data from Nielsen, inspirational examples of ads and content pushing the bounds of tablet creativity, and a spirited discussion on what 2012 holds for the tablet.

Tablets2012.jpg

That part of the conversation focused on looking ahead particularly caught my attention. The answers varied broadly and included:

  • The rise of the “7-inch” tablet form factor; the question of where smartphones end and tablets begin will be a really interesting and tricky one.

  • The web experience on tablets. Delivering a better web experience, or hybrids of web and app experiences, will be a potential game-changer.

  • Fragmentation and the lack of standardization. A myriad of screen sizes, app user interfaces, and ad formats all combine to make tablets a great creative opportunity, but a tricky and hard-to-scale one, too.

  • The tablet as foundation. Right now tablets enter late in the media conversation. But that could flip: imagine discussions that center on the tablet as the start of the process of designing a new content offering or consumer service.

All great food for thought, and beyond that ongoing issues like the race to be the number 2 tablet, what Apple does next, and how tablets influence and affect overall consumer media consumption behaviors, virtually assure that we’ll have a lot to watch and learn from in the coming year.

The thing that intrigues me about tablets is that, more than any other device today, people see in them any and every device or medium they want to see. For people with a TV heritage, tablets are TVs you can hold in your hands. For people coming from the print world, tablets are the ideal, interactive magazine. And for those from the Internet universe, tablets are the perfect, tactile, portal onto interactive content. And all of these seemingly incompatible views are correct. Tablets really can be all these things, and more.

But given this wonderful, amazing diversity, how do content owners and marketers make sense of the tablet opportunity? As with previous interactive media, this is a place where the IAB can help.

The IAB Mobile Marketing Center of Excellence is turning the Tablet Task Force group into an official Tablet Committee, taking its place alongside the other platform-specific IAB committees. This group will be open to any IAB member company that wants to participate, taking on projects to grow the tablet advertising market and providing an industry-wide forum for discussing how the tablet is evolving as a medium. Interested in joining the Tablet Committee? IAB members please contact Luke Luckett in the IAB Member Services group - we’d love to have you aboard.

About the Author

Joe Laszlo Joe Laszlo

Joe Laszlo is Deputy Director of the Mobile Marketing Center of Excellence at the IAB.

Posted via email from Local Andy

Monday, November 14, 2011

MMA Los Angeles Forum This Thursday Discount Code Below

MMA Forum Los Angeles - November 17, 2011

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Customize your Learning at MMA Forum Los Angeles 2011
November 16-17, 2011 | SLS Hotel, Beverly Hills


Andy Vogel
Senior Vice President, Digital & Mobile
Tribune Company

Surviving and Thriving Within the Mobile Revolution: Considering new Organizational Strategies and Approaches
November 17, 2011

Please use this 15% discount code when booking: SPKR15_LA

Register Now!

Dear Colleague,

As the premier authority on mobile marketing, the MMA has access to top thought leaders and practitioners in the industry and is able to deliver an unparalleled level of content quality and networking opportunities. Customize your mobile marketing education at MMA Forum Los Angeles: your opportunity to hear from experts on your specific interests, tailored to your level of expertise.

Special Guest Speaker:
Antonio R. Villaraigosa
Antonio R. Villaraigosa
41st Mayor of Los Angeles

Don't Miss Our Nov. 16 Workshops:

The workshops on Nov. 16 offer opportunities to either catch up on the fundamentals or participate in the expert roundtables that consist of keynote addresses, case study reviews and interactive, themed discussions and panels. The workshop and roundtables will help you develop an in-depth understanding of consumer behavior in today’s marketplace: mobile, social, location, commerce, search, and more.


In addition, on Nov. 17, the general session program features industry leaders and six main conference tracks that include something for everyone:

  • What’s On the Horizon with Advertising?
  • The Marketer Speaks
  • Mobile Relationship Management
  • Industry Trends You That Drive Success
  • Every Cloud has a Silver Lining - the Future of Mobile Cloud Computing
  • Engaging Business, Government and Creating the Modern Day Organization

Additional featured speakers include:

  • Jeff Hawley, Director, Customer Experience Group, Yamaha Corporation of America
  • Martin Lange, Global Head Mobile, OgilvyOne Worldwide
  • Brandon Lucas, Vice President and General Manager, Mobile, BET Networks
  • Jason Miller, Digital Content and Community Manager, P.F. Chang's / Pei Wei
  • Jonathan Stephen, Senior Producer of Mobile Products, JetBlue Airways
  • Matt Stringer, Senior Vice President, Marketing, Men’s Wearhouse, Inc.

For more details, view the agenda.

Show your leadership and generate valuable business exposure: Don’t miss the opportunity to show your leadership through the MMA Forum series. There are a number of sponsorship opportunities still available, including workshop and track sponsorships. Request the sponsorship rate card and/or contact us at sponsor@mmaglobal.com.

Register Now!


 

Posted via email from Local Andy

Wednesday, November 2, 2011

How Newspapers Can Optimize Traffic and Revenue with Mobile, Part 1: A Look at Mobile Web

Join the MMA and Tribune Company for a free webinar on Wednesday, November 9th
 
MMANAATribune Company

Register Now
Space is limited.
Reserve your Webinar Seat Now at:
https://www3.gotomeeting.com/register/754226598
While many newspapers are seeing substantial audience growth on their mobile Web sites, it still represents a small percentage of overall digital audience.  More significant, revenue is growth is not keeping pace with traffic growth.  In this joint MMA/NAA Webinar, mobile industry experts will offer five critical steps for optimizing your traffic and revenue on mobile web sites.

Moderators:
Michael J. Becker: Managing Director, Mobile Marketing Association
Randy Bennett: Senior Vice President, Business Development at Newspaper Association of America

Speakers:
Andy Vogel: SVP, Digital/Mobile, Tribune Company
Richard Abronson: VP Marketing, co-founder, Gumiyo
JonPaul Rexing, Senior Director of Sales, ESPN Local.com

Hosted in Partnership with Mobile Marketing Association and Newspaper Association of America.  

Title:   Free Webinar -- How Newspapers Can Optimize Traffic and Revenue with Mobile, Part 1: A Look at Mobile Web
Date: Wednesday, November 9, 2011
Time: 8:00 AM - 9:00 AM PST

Posted via email from Local Andy

Tuesday, October 18, 2011

Gannett Earnings Report Is Grim, But Not Death Knell For Newspapers

From SeekingAlpha

Gannett (NYSE: GCI), the biggest newspaper publisher in America in terms of circulation, released an ugly earnings report today, sending its stock plummeting more than 8 percent.

Gannett posted an 8.5 percent drop in its third-quarter advertising revenue, an earnings report revealed this morning. Gannett’s ad revenue has now fallen every quarter since 2006. In June the company laid off nearly 700 employees, roughly 2 percent of its work force, due to the ongoing decline in ad revenue.

As someone who spent most of his career as a newspaper reporter prior to arriving at Wyatt Investment Research, it’s disheartening to see the decline of the newspaper industry. But it’s certainly no surprise. Technological advances have enabled people to get their information too quickly for newspapers to keep pace. Mobile phones, news websites, Twitter, Facebook and, yes, even blogs like this are where people get their news now. When – or if – people get around to picking up a newspaper, most of what they’re reading is the equivalent of yesterday’s news.

Like newspapers themselves these days, this too is old news. People have long forecast the demise of the newspaper industry. Gannett’s poor third-quarter earnings are only the latest reflection of that.

That said, now may be the best time to buy newspaper stocks. Stocks like Gannett ($10.01 per share after Monday’s closing bell), the New York Times Company (NYSE: NYT) and Media General (NYSE: MEG) are dirt cheap at the moment. And some are managing to generate earnings in other areas.

They’re doing so by getting more tech-savvy.

Delve deeper into Gannett’s third-quarter earnings report and you’ll find that its digital revenues were up 10 percent when compared to the third quarter last year. Gannett still has considerable assets, including a foothold in the online world that is the very reason for dropping ad revenues in its 82 print publications. Gannett has a 51 percent stake in CareerBuilder.com, a leading online job-searching site, as well as 23 TV stations across the country.

The New York Times Company, meanwhile, includes About.com among its many assets. The Washington Post (NYSE: WPO), though a far more expensive stock than the New York Times or Gannett, owns Kaplan, which remains profitable and has a growing online higher education presence.

Like the rest of the world, those newspaper companies are changing with the times. Instead of thumbing their noses at technology, they’ve embraced it.

So with the New York Times, Washington Post and others about to release their third-quarter earnings reports, don’t be scared off if their ad-revenue numbers are as dismal as Gannett’s. Pay closer attention to what their digital revenues are. If those numbers are in the black, then that’s a positive trend. While those companies are still dominated by print ad revenues, as they continue to build their online presence, eventually their digital advertising revenue will make more of a dent in their overall earnings than it does now.

Disclosure: None

This article is tagged with: Services, Publishing - Newspapers, Earnings, United States
Ian Wyatt picture More articles by Ian Wyatt »

Posted via email from Local Andy

Friday, October 14, 2011

Join the Mayor of Los Angeles at the MMA Forum, Nov. 16-17

 
If you have trouble reading this email, go to the online version.

MMA Forum Los Angeles - November 17, 2011
Follow Us: FacebookLinkedinRSSPlancastTwitterTwitter#MMAF2011


Join Los Angeles Mayor Antonio R. Villaraigosa
at MMA Forum Los Angeles
November 16-17, 2011 | SLS Hotel, Beverly Hills
Antonio R. Villaraigosa
Antonio R. Villaraigosa
41st Mayor of Los Angeles
Dear Andy,
We’re proud to announce special guest speaker Antonio R. Villaraigosa, 41st Mayor of Los Angeles, will be speaking at the Los Angeles MMA Forum on November 17, 2011. He will share his unique perspective on how mobile has changed and forever shaped the fabric of engagement.
Check out the Forum agenda to explore the wide variety of learning and networking activities happening over two days. On Wednesday, November 16, the program offers four half-day interactive workshops and roundtables specifically tailored to your experience level and interests. The second day includes leadership panels, fireside chats, keynote speakers, and targeted sessions within six tracks, all of which is followed by an evening of festivities at the MMA global awards ceremony and gala.
Just some of the featured speakers include:
  • Kristin Djurdjulov: Division Vice President Marketing & Promotions, GameStop
  • Matt Stringer: Senior Vice President, Marketing, Men’s Wearhouse, Inc.
  • Martin Lange: Global Head Mobile, OgilvyOne Worldwide
  • Brandon Lucas: Vice President and General Manager, Mobile, BET Networks
  • Heather Smith: President, Rock The Vote
Additional experts presenting at the Forum include:
Michael Rosenberg
Doug Busk
Sharon Knitter
Andy Vogel
Michael Rosenberg
Executive Director - Advertising & New Media,
Paramount Pictures
Doug Busk
Mobile Brand Strategy - Global Connections,
The Coca-Cola Company
Sharon Knitter
Senior Director of Mobile,
Cars.com
Andy Vogel
Senior Vice President, Digital & Mobile,
Tribune
Be sure to book your ticket and stay for the MMA Global Awards Ceremony and Gala on November 17th immediately following the Forum.
Show your leadership and generate valuable business exposure:  Don’t miss the opportunity to show your leadership through the MMA Forum series. There are a number of sponsorship opportunities still available, including workshop and track sponsorships. Request the sponsorship rate card and/or contact us at sponsor@mmaglobal.com.
Register by October 21 for early registration rates.  I hope to see you there!
Register Now!
Kind regards,
Michael Becker, Managing Director North America
Mobile Marketing Association
P.S. Remember, rates go up on October 21 so register today.
You may also be interested in these MMA offerings:
October 20, 2011
FREE WEBINAR with Vibes Media: Mobile Relationship Management: Strategies for Weaving Mobile Throughout the Customer Lifecycle
Learn more
October 24-27, 2011
Four City Roadshow (Vancouver, Calgary, Montreal, Toronto):
Global Truths and Regional Relevance of Mobile Marketing: Insights into the Canadian Marketplace

Learn more

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Posted via email from Local Andy