65% of Buzzfeed traffic now mobile

Buzzfeed now sees 65% of its traffic coming from mobile devices, according to Kenneth Lerer, chairman of Buzzfeed and Betaworks. “Everything is going to the phone,” Lerer said.

via netnewscheck.com

Guggenheim on Hulu

Hulu has hired Guggenheim Partners to advise on a sale of the company, even as the financial services firm is considering making its own bid for the video streaming service, according to a report from Reuters.

via netnewscheck.com

LinkedIn Acquires Pulse

MOUNTAIN VIEW, Calif. (AP) -- Professional networking website LinkedIn is paying about $90 million to acquire Pulse, which makes an e-reader platform used on mobile devices.

More than 30 million people worldwide use Pulse's e-reader applications on devices running both Apple (AAPL) and Android-based operating systems. The San Francisco-based company was founded in 2010 by Akshay Kothari and Ankit Gupta while they were students at Stanford University.

Story continues after the ad

The deal, which is expected to close in the second quarter, is a combination of 90 percent stock and 10 percent cash.

Following the close, Pulse employees will join LinkedIn at its headquarters in Mountain View.

via netnewscheck.com

Newspapers abandoning iconic buildings

Traditionally located downtown, close to the centers of power, newspaper headquarters were once a paper's most potent branding tool, a high-visibility signifier of place — not to mention a corporeal reminder of the publication's significant first amendment powers. In recent years, newspaper buildings have become something else: fabulous real estate. That explains why so many struggling newspapers are now scrambling to convert their flagships into cash.

via netnewscheck.com