Tuesday, October 18, 2011

Gannett Earnings Report Is Grim, But Not Death Knell For Newspapers

From SeekingAlpha

Gannett (NYSE: GCI), the biggest newspaper publisher in America in terms of circulation, released an ugly earnings report today, sending its stock plummeting more than 8 percent.

Gannett posted an 8.5 percent drop in its third-quarter advertising revenue, an earnings report revealed this morning. Gannett’s ad revenue has now fallen every quarter since 2006. In June the company laid off nearly 700 employees, roughly 2 percent of its work force, due to the ongoing decline in ad revenue.

As someone who spent most of his career as a newspaper reporter prior to arriving at Wyatt Investment Research, it’s disheartening to see the decline of the newspaper industry. But it’s certainly no surprise. Technological advances have enabled people to get their information too quickly for newspapers to keep pace. Mobile phones, news websites, Twitter, Facebook and, yes, even blogs like this are where people get their news now. When – or if – people get around to picking up a newspaper, most of what they’re reading is the equivalent of yesterday’s news.

Like newspapers themselves these days, this too is old news. People have long forecast the demise of the newspaper industry. Gannett’s poor third-quarter earnings are only the latest reflection of that.

That said, now may be the best time to buy newspaper stocks. Stocks like Gannett ($10.01 per share after Monday’s closing bell), the New York Times Company (NYSE: NYT) and Media General (NYSE: MEG) are dirt cheap at the moment. And some are managing to generate earnings in other areas.

They’re doing so by getting more tech-savvy.

Delve deeper into Gannett’s third-quarter earnings report and you’ll find that its digital revenues were up 10 percent when compared to the third quarter last year. Gannett still has considerable assets, including a foothold in the online world that is the very reason for dropping ad revenues in its 82 print publications. Gannett has a 51 percent stake in CareerBuilder.com, a leading online job-searching site, as well as 23 TV stations across the country.

The New York Times Company, meanwhile, includes About.com among its many assets. The Washington Post (NYSE: WPO), though a far more expensive stock than the New York Times or Gannett, owns Kaplan, which remains profitable and has a growing online higher education presence.

Like the rest of the world, those newspaper companies are changing with the times. Instead of thumbing their noses at technology, they’ve embraced it.

So with the New York Times, Washington Post and others about to release their third-quarter earnings reports, don’t be scared off if their ad-revenue numbers are as dismal as Gannett’s. Pay closer attention to what their digital revenues are. If those numbers are in the black, then that’s a positive trend. While those companies are still dominated by print ad revenues, as they continue to build their online presence, eventually their digital advertising revenue will make more of a dent in their overall earnings than it does now.

Disclosure: None

This article is tagged with: Services, Publishing - Newspapers, Earnings, United States
Ian Wyatt picture More articles by Ian Wyatt »

Posted via email from Local Andy

Friday, October 14, 2011

Join the Mayor of Los Angeles at the MMA Forum, Nov. 16-17

 
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MMA Forum Los Angeles - November 17, 2011
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Join Los Angeles Mayor Antonio R. Villaraigosa
at MMA Forum Los Angeles
November 16-17, 2011 | SLS Hotel, Beverly Hills
Antonio R. Villaraigosa
Antonio R. Villaraigosa
41st Mayor of Los Angeles
Dear Andy,
We’re proud to announce special guest speaker Antonio R. Villaraigosa, 41st Mayor of Los Angeles, will be speaking at the Los Angeles MMA Forum on November 17, 2011. He will share his unique perspective on how mobile has changed and forever shaped the fabric of engagement.
Check out the Forum agenda to explore the wide variety of learning and networking activities happening over two days. On Wednesday, November 16, the program offers four half-day interactive workshops and roundtables specifically tailored to your experience level and interests. The second day includes leadership panels, fireside chats, keynote speakers, and targeted sessions within six tracks, all of which is followed by an evening of festivities at the MMA global awards ceremony and gala.
Just some of the featured speakers include:
  • Kristin Djurdjulov: Division Vice President Marketing & Promotions, GameStop
  • Matt Stringer: Senior Vice President, Marketing, Men’s Wearhouse, Inc.
  • Martin Lange: Global Head Mobile, OgilvyOne Worldwide
  • Brandon Lucas: Vice President and General Manager, Mobile, BET Networks
  • Heather Smith: President, Rock The Vote
Additional experts presenting at the Forum include:
Michael Rosenberg
Doug Busk
Sharon Knitter
Andy Vogel
Michael Rosenberg
Executive Director - Advertising & New Media,
Paramount Pictures
Doug Busk
Mobile Brand Strategy - Global Connections,
The Coca-Cola Company
Sharon Knitter
Senior Director of Mobile,
Cars.com
Andy Vogel
Senior Vice President, Digital & Mobile,
Tribune
Be sure to book your ticket and stay for the MMA Global Awards Ceremony and Gala on November 17th immediately following the Forum.
Show your leadership and generate valuable business exposure:  Don’t miss the opportunity to show your leadership through the MMA Forum series. There are a number of sponsorship opportunities still available, including workshop and track sponsorships. Request the sponsorship rate card and/or contact us at sponsor@mmaglobal.com.
Register by October 21 for early registration rates.  I hope to see you there!
Register Now!
Kind regards,
Michael Becker, Managing Director North America
Mobile Marketing Association
P.S. Remember, rates go up on October 21 so register today.
You may also be interested in these MMA offerings:
October 20, 2011
FREE WEBINAR with Vibes Media: Mobile Relationship Management: Strategies for Weaving Mobile Throughout the Customer Lifecycle
Learn more
October 24-27, 2011
Four City Roadshow (Vancouver, Calgary, Montreal, Toronto):
Global Truths and Regional Relevance of Mobile Marketing: Insights into the Canadian Marketplace

Learn more

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Posted via email from Local Andy