MMA Creates Mobile Coupon Standard

The Mobile Marketing Association has released an updated primer on mobile couponing as it works toward establishing a standard ad unit for mobile offers and discounts. The MMA formed a specific group late last year to develop a mobile coupon ad format to help promote consumer use of on-device coupons for redemption at checkout.

via netnewscheck.com

Daily Deals Space Thins Out

Having taken $39 million in funding, Group Commerce, chaired by former Doubleclick-er David Rosenblatt, has had to lay off "28% of its 109-person staff " as the shifting sands of daily deals claims a victim. CEO Jonty Kelt tells Business Insider about the root of the problem, "...the local-offers business, which launched two years ago, was too much work for too little reward. Sourcing local deals is as much work as sourcing national deals, but yields far fewer sales because the offerings are relevent to a much smaller audience." Read more.

Patch Shifts Platform

Patch hopes that all 903 of its hyperlocal news sites will be profitable by the end of 2013, and that many of them will have migrated to a less-newsy, more community-based platform, Warren Webster, the hyperlocal network's president, said Tuesday at the Street Fight Summit.

via netnewscheck.com