Will Twitter launch an ad platform? The hot news at the IAB Annual Leadership Meeting is the possibility, revealed by SocialMedia.com chief executive Seth Goldstein, that Twitter will unveil an ad platform in about a month. Twitter's head of product management, Anamitra Banerji, clarified the rumor, saying that a platform was in the testing phase. When Twitter does launch such a platform, Banerji noted, sponsored content would be clearly identified. MediaPost Communications/Online Media Daily (2/23)
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