From Mobile Marketer
With Hurricane Sandy leaving its mark on the East Coast of the United States, mobile is proving its mettle as an always-on medium.
Industry experts agree that news and weather mobile sites are likely to see the biggest impact. Additionally, marketers are making sure they are monitoring their mobile site performance to make sure it is up-to-par.
“Keynote is going to be watching mobile and Web site performance closely today and throughout the storm and the cleanup,” said Daniel C. Berkowitz, senior director of corporate communications at Keynote Systems Inc., San Mateo, CA. “We expect problems, but we won’t know until the storm actually makes landfall.
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