Ninety-one percent of national brands expect to invest more or the same amount in local marketing heading into 2013, according to a new survey by local marketing firm Balihoo.
Of those surveyed, 47.3 percent of brands said they plan to invest more in local marketing for 2013 than they did in 2012. According to Balihoo numbers, much of that investment will go into mobile local marketing.
Over 34 percent of surveyed participants expect to use mobile as a major local marketing tactic in 2013. That number represents a slight increase from last year when only 32 percent of those surveyed said that mobile was a main tactic for their local marketing agenda.
While mobile tactics are expected to be up next year, local search registration and local website investment is expected to go down in 2013. Balihoo's research says that local search registration tactics usage will become less of a factor by almost 3 percent next year. While local website tactics will see a steep decline from 46 percent usage to about only 16 percent.
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