Is a lot of Social Media Monitoring "Snake Oil"?
Richard Stacy wonders if he missed something. Do today's tricked-out social media monitoring tools ("impressive black boxes that reel out reams of charts and data and figures and tracking and all sorts of other wizardry") offer intelligence of real value? Are they the "next generation", replacing solutions that rely primarily on the intelligence and analysis of a real person? Or are the purveyors of such tools trading (albeit unwittingly) on ignorance? There's no denying that it has become big business. If you didn't catch this revealing post, read it now.
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