This post was on Screenwerk from Greg Sterling and demonstrates that even Yahoo! can get local right some of the time.
"I was reading a story on Yahoo! about the “Codex Sinaiticus,” the oldest version of the Christian Bible and how that’s being brought online. At the top of the page was a geo-targeted display ad for the Alameda County Fair. I live in Alameda County and was probably targeted by IP address in this case.
I was otherwise unaware that it was going on and wasn’t looking for things to do. In other words I very definitely wasn’t in “search mode.” This was pure awareness building."
"However the fact that this was a local event by itself made me click on the ad. On the site there are a bunch of social media (Facebook, Twitter, YouTube) tools that they’re using to promote the event and build email lists. And while I won’t follow the fair on Twitter, if I were somebody else (who didn’t cover this stuff for a living) I might."
Read the rest of his post here.
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